Charles

2026

Charles McGill

Brand Strategy & Creative Direction

For Founders Ready to Scale.

McGill

As Creative Director and founder of PandaCommission, I help founders cut through the clutter—clarifying their brand, aligning their message, and executing with real intention. My work lives at the intersection of strategy, design, and decisive action that moves the needle.

Charles McGill

Brand Strategist & Creative Director

Known for my thoughtful, strategy-led approach to branding, I've built my career refining brands from the ground up. Over time, that work evolved into leading creative direction for growing businesses navigating the messy reality of scale and alignment.

Today, I work closely with founders through focused, high-touch creative partnerships that turn strategic intention into actual execution.

My background blends business, education, and marketing, including leadership experience as a former high school principal and executive-level training through Columbia Business School.

Based and work in Atlanta.

Featured ProjecT

Eric Thomas

#1 Motivational Speaker in the World

I partner with established brands to cut through the noise and build systems that actually work—turning big ideas into clear direction and results that move your business forward.

Trusted by founders behind multiple 7 and 8-figure brands.

Selected Projects

Traffic, Sales, & Profit

Lamar Tyler

Design and execution across years of campaigns, funnels, and live events.

Speak Your Way To Cash

Ashley Kirkwood

Authority website and event experience design for a speaking brand.

7-Figure Podcast

David Shands & CJ Quinney

Scalable funnel branding and campaign visuals for a media-driven brand.

Sugar Ain’t Sweet Academy

Rochelle T. Parks

Evergreen funnel and campaign design built to last.

STUDENT OF LOVE

Laterras R. Whitfield

Strategic funnel architecture and backend automation for book launch.

PRO Pitch. Respond. Offer.

Apryl Beverly

End-to-end brand ecosystem development for AI platform launch.

CREATIVE EXPERTISE

“Design isn’t just how it looks.

It’s how it performs.”

“Design isn’t just how it looks. It’s how it performs.”

01 —

Brand & Digital Strategy

Designing brands and digital experiences that support real business growth. From clarifying positioning to mapping the full customer journey, I help founders build brands that work across websites, funnels, campaigns, and content, not just look good in isolation.

Brand Positioning

Funnel & Website Strategy

Campaign Systems

Conversion-Focused Design

02 —

Brand Identity

I help founders develop a clear, cohesive brand identity that supports growth and builds trust at every touchpoint. This includes defining the visual direction and creating brand guidelines that make it easy to stay consistent across websites, funnels, campaigns, and content.

Visual Direction

Logo & Identity Systems

Brand Guidelines

Campaign & Marketing Assets

03 —

UX Design

I design user experiences that guide people clearly from interest to action. Every layout, page flow, and interaction is intentional, making it easy for visitors to understand the message, navigate the offer, and take the next step with confidence.

Audience & Offer Alignment

Page Structure & Flow

Conversion-Focused Layouts

Scalable Design Systems

04 —

Visual Design

I create visual systems that make brands feel established, intentional, and credible. Every design choice supports clarity and consistency, helping brands show up confidently across websites, funnels, campaigns, and content.

Visual Systems & Brand Consistency

Creative Direction

Campaign & Funnel Design

Content & Marketing Assets

05 —

Website & Funnel Builds

I design and build high-impact websites and funnels that are clear, conversion-focused, and ready to support real business growth. Everything is built to be publishable, scalable, and easy for your audience to navigate.